Get the coldest beer and best customer service in East Texas

As a proudly American-owned and operated business, we have been serving Troup, TX, since 2010.

Originally a smoke shop, we expanded our business in 2012 to serve beer, wine, and liquor to our local and surrounding communities. Now, we are proud to fulfill custom and wholesale orders for the businesses of East Texas.

We take pride in being a family-owned and operated business that can provide you with the customer service and quality selection you'd expect.

Let us be your spirits guide to your next special event, night out with friends, or any occasion that brings you together.

Our Values

Customer Service

Nobody does customer service like we do. What else would you expect from your local mom-and-pop shop? We bring in the products our customers love. And if we don't have what you're looking for, we order it!

Locally Owned

As a family-owned and operated business, our money goes back to our community. So, when you shop with us, you know your money stays local and benefits our local community.

Customized Experience

Our store is stocked with everything you need for a good time. But if you're looking for something special, we will order it for you! Whether you need a wholesale order, supplies for a special event, or a little something for a weekend get-together, you can customize your order for any occasion.